BECOME LEGENDARY

Ai-powered mental performance coaching at your fingertips

Unlock your peak mental performance with our 24/7 available personalised mental performance coach. Powered by world class sports psychology and AI, our coaching app is built for athletes who are committed to mastering their mindset, staying focused, and consistently performing at their best.

SE1FMADE Athlete

Mental performance support in your pocket


Grounded in proven sports psychology, our AI driven personalised coach is with you 24/7, helping you build focus, confidence, and have the right mindset when it counts the most to you. Whether you’re training, competing, or recovering, we support your mindset so you can stay steady under pressure, rebound faster from setbacks, and perform at that extra 1% that you need.

100%

Have 100% confidence that everything you share stays private. Your performance is personal, and so is your data. Confidentiality is always our top priority so we encrypt and anonymize your data to ensure your thoughts and conversations are safe.

62%

Of athletes that need help don't seek it.  We get it; you don't have the time, access, or fear judgement from others.  That's why we make it easy to get that support when you need it, wherever you are, and without any judgement.

SE1FMADE Athlete

Features That Help You Show Up Strong

Visual of appVisual of appMobile screen showing July Recap summary with monthly overview and topics explored, including conflict resolution and performance anxiety.
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Personalised AI Mental Performance Coach

Real-time support anytime, anywhere. Connect with your AI mental performance coach for personalised mindset coaching, daily motivation, and practical tools to keep your head in the game.

  • Get quick, judgment-free support 24/7
  • Talk through challenges, fears, or wins
  • Build focus, confidence, and mental clarity when it matters most so you be legendary in your sport.
  • Just like a real mental coach, our AI coach will get to know you and meet you at your level.
Register free now
Register free now
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The Zone

Check in with your mindset.
Use guided assessments to understand where your head’s at, whether you’re dialed in, off-track, or somewhere in that fuzzy in-between.

  • Score your focus, readiness, and resilience
  • Gain insights into your mental performance
  • Know where you stand and what to work on next
Register free now
Register free now
Mobile screen showing chat history with options for new chat and search, listing chats titled Conflict resolution and Performance anxiety tools from June and July.
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Share Insights

Partner with your human coach.
Are you working with a sports psychologist or mental performance coach? Bring them into your mental performance journey so you both are better in sync.

  • Share on your terms: Share the mindset training you have been doing with your SE1FMADE mental performance coach on your terms. Choose which messages to include or exclude when sharing with your coach.
  • Keep what's private: Keep what's personal or private to yourself. Your original chat history stays safe, untouched, and confidential.
Register free now
Register free now

What does it help with?

Athletes use SE1FMADE to build and strengthen skills such as:

  • Confidence and self-belief
  • Focus and concentration
  • Resilience and bounce-back ability
  • Managing nerves and performing under pressure
  • Juggling multiple life commitments
  • Emotional regulation and stress management
  • Motivation and consistency

How to use it effectivly?

Most athletes get the most out of SE1FMADE by using it in moments like:

  • Before training or competition (prep routine, focus cues, confidence reset)
  • After sessions (reflection, learning, emotional processing)
  • When they’re stuck (motivation dip, frustration, performance anxiety)
  • When they want to build habits (daily mindset practice)

Not a replacement. Just the missing link.

We're here to make mental performance support more accessible. Our mental performance coach isn’t here to replace human expert care, it’s here to bridge the barriers to access. Get on-demand mental support anytime, anywhere, with tools designed to meet you where you are and help you stay mentally strong between sessions or when traditional support isn’t available.

Trusted by Athletes

Feedback from the SE1FMADE community.

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It’s like there’s a teammate in the app. I can say what’s going on, and it just listens. Like, just getting it out, you know? Even that alone was massive.
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I use SE1FMADE once a week and can already see an improvement in my performance.
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Sometimes I’d say something, and it would ask a question that made me go, oh… I hadn’t thought about it like that. It kind of helped me think deeper about what was bothering me.
I’m like, super impressed. Really cool.
There was this one night I was pretty stressed out. I opened the app and just started talking. And honestly, it helped settle me down. I didn’t expect that.
It gave me a really good tool.
It’s so easy to just be able to open your phone and have a question and put it in.

Your Questions, Answered

Contact us

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Contact us

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email@example.com
+1 (555) 000-0000
123 Sample St, Sydney NSW 2000 AU
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What is sports psychology, and why does it matter for athletes?
Sports psychology is the study of how thoughts, emotions, and behaviours influence athletic performance and well-being. It covers topics like motivation, focus, managing pressure, recovery from setbacks, and mental health. SE1FMADE uses evidence-based strategies derived from therapeutic models such as to help athletes build mental skills and maintain psychological well-being- key components for consistent high performance.
How is the advice in this app developed?
Our recommendations are grounded in peer-reviewed psychological research and well-established models such as Cognitive Behaviour Therapy, Acceptance and Commitment Therapy, and Motivational Interviewing. The app has been designed with input from registered psychologists, researchers, and high-performance sport practitioners to ensure the strategies are evidence-based and athlete-relevant. We also understand that the content SE1FMADE presents needs to be reliable and safe, and so we have curated a scientific library that our model will draw from to help athletes in efficient ways.
Is this a replacement for seeing a psychologist?
No. SE1FMADE is designed to complement, not replace, professional care. Instead, it is designed to open the door to psychology and provide general strategies and tools that can be accessed by every athlete in a way that brings down some of the existing barriers athletes face. We hope that this will not only increase access to sports psychology but make it easier for athletes to access sports psychology. If you are experiencing significant distress, we encourage you to connect with a psychologist, counsellor, or doctor.
How do you keep users safe?
We take psychological safety seriously. The app:
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• Screens for risk indicators (e.g., severe distress) and provides tailored recommendations for seeking professional support.
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• Offers clear crisis support links and helpline contacts based on your region.
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• Follows strict privacy and data protection standards- your information is kept confidential and secure.
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• We acknowledge that the AI space is new, and legislation is emerging within Aotearoa/New Zealand that shapes how Medical Products are regulated, and will ensure that SE1FMADE follows this.
Does this app diagnose mental health conditions?
No. The app is not a diagnostic tool. It offers education and strategies that are based on psychological science, but formal diagnosis and treatment should always be provided by a qualified health professional.
Is there evidence that this app works?
The strategies in the app are based on well-established psychological models (e.g., CBT, ACT, self-determination theory) and adapted from interventions shown to benefit athletes in research studies. We are also conducting ongoing scientific and user evaluation to ensure the app improves mental skills and well-being outcomes.

Contact us

Stll have questions? Leave us a message or email and we will get back to you.

support@se1fmade.io
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Unlock peak mental performance with our AI sports psychology companion.
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